PARTNERSHIPS ADVISORY & ECOSYSTEM STRATEGY
PARTNERSHIPS ADVISORY & ECOSYSTEM STRATEGY
Scale Your Partnership Revenue
Scale Your Partnership Revenue
Scale Your Partnership Revenue
Strategic Advisory Turning Ecosystem Theory Into Measurable Impact
Trusted by partnerships leaders at 40+ B2B companies
Trusted by partnerships leaders
at 40+ B2B companies
REVENUE-DRIVEN PARTNERSHIPS
"Most partnership teams lack the framework, tools,
and peer insights to prove ROI. We deliver strategic advisory, curated tech stack guidance , and an executive community sharing real playbooks that drive measurable results"
"Most partnership teams lack the framework, tools, and peer insights to prove ROI. We deliver strategic advisory, curated tech stack guidance , and an executive community sharing real playbooks that drive measurable results"
"Most partnership teams lack the framework, tools, and peer insights to prove ROI. We deliver strategic advisory, curated tech stack guidance , and an executive community sharing real playbooks that drive measurable results"
Rob Moyer, Founder at BlueThread
Rob Moyer,
Founder at BlueThread
THE BLUETHREAD ECOSYSTEM
Why Choose BlueThread?
Why Choose BlueThread?
Strategic advisory, vetted vendors, and executive peer networks
Strategic advisory, vetted vendors,
and executive peer networks
RevOps Marketplace
Curated partner tech vendors that help you build efficient systems without endless demos.
Advisory Services
Hands-on strategic guidance from practitioners who've scaled partnerships at B2B companies.
Executive Community
Private network of partnership leaders sharing frameworks that actually generate ecosystem revenue.
SERVICES
Partnership Advisory,
Designed for Scale
Partnership Advisory,
Designed for Scale
From strategy frameworks to peer networks, everything you need
to execute partnerships
Bluethread Connect
Executive peer network where partnership leaders share real frameworks and tactical insights.
Bluethread Connect
Executive peer network where partnership leaders share real frameworks and tactical insights.
Bluethread Connect
Executive peer network where partnership leaders share real frameworks and tactical insights.
Project-Based Advisory
High-touch partnership consulting for GTM strategy and ecosystem design.
Project-Based Advisory
High-touch partnership consulting for GTM strategy and ecosystem design.
Project-Based Advisory
High-touch partnership consulting for GTM strategy and ecosystem design.
Advisory-As-A-Service
Make smarter decisions with live data insights. Tap into real-time data
Advisory-As-A-Service
Make smarter decisions with live data insights. Tap into real-time data
Advisory-As-A-Service
Make smarter decisions with live data insights. Tap into real-time data
Partner Enablement System
Capability building program for partner managers and ecosystem teams.
Partner Enablement System
Capability building program for partner managers and ecosystem teams.
Partner Enablement System
Capability building program for partner managers and ecosystem teams.
Let's talk partnerships
Ready to Build Partnership Revenue? Let's Start the Conversation
Schedule a call and explore how we can help you execute
Let's talk partnerships
Ready to Build Partnership Revenue?
Let's Start the Conversation
Schedule a call and explore how we can help you execute
Let's talk partnerships
Ready to Build Partnership Revenue?
Let's Start the Conversation
Schedule a call and explore
how we can help you execute
HOW WE HELP
Partnership Success Simplified
Partnership Success Simplified
Strategic guidance, vetted tools, and peer insights in one ecosystem
Partnership Strategy
Turn ecosystem ambition into executable frameworks that prove ROI to executives.
Partnership Strategy
Turn ecosystem ambition into executable frameworks that prove ROI to executives.
Tech Stack Advisory
Get expert guidance on which partner tools actually drive revenue versus hype.
Tech Stack Advisory
Get expert guidance on which partner tools actually drive revenue versus hype.
Peer Learning
Access exclusive community where partnerships leaders share what's actually working.
Peer Learning
Access exclusive community where partnerships leaders share what's actually working.
Program Design
Build co-sell and marketplace programs with frameworks from successful operators.
Program Design
Build co-sell and marketplace programs with frameworks from successful operators.
Live Events
Join curated workshops and meetups where partnership executives, tackle real challenges together.
Live Events
Join curated workshops and meetups where partnership executives, tackle real challenges together.
Continuous Support
Ongoing strategic advisory ensuring your partnership motion stays ahead of market.
Continuous Support
Ongoing strategic advisory ensuring your partnership motion stays ahead of market.
WHY BLUETHREAD
Built by Operators, For Operators
Built by Operators, For Operators
Real partnership experience from leaders who scaled through ecosystems
Founded by Partnership Practitioners
BlueThread was founded by Rob Moyer, who built partnership organizations at Gong, scaled cloud distribution at SYNNEX, and led Microsoft's US distribution strategy. We deliver frameworks from operators who've launched co-sell programs and GTM motions that generated real pipeline, not partnership theater.
+
years operator experience
+
years operator experience
+
years operator experience
+
companies advised
+
companies advised
+
companies advised
"Bluethread has been instrumental in helping us identify and connect with the right partners aligned with our GTM strategy. I'd recommend them to any B2B company looking for a well-connected, strategic advisory partner"
"Bluethread has been instrumental in helping us identify and connect with the right partners aligned with our GTM strategy. I'd recommend them to any B2B company looking for a well-connected, strategic advisory partner"
REVOPS MARKETPLACE
Vetted Partner Tools
Vetted Partner Tools
Access curated RevOps vendors that accelerate partnership execution
Stop wasting time on endless demos. Get connected to partners
who actually understand ecosystem GTM
Stop wasting time on endless demos.
Get connected to partners who actually understand ecosystem GTM
PRICING
Choose Your Way
To Grow With Bluethread
Choose Your Way
To Grow With
Bluethread
Project-Based Advisory
Outcome-driven partnership and GTM consulting
Starting at
$10,000
/Week
Engage Bluethread for defined partnership or ecosystem projects – from co-sell and marketplace strategy to program design and execution.
This is a high-touch, outcome-based consulting model for companies ready to accelerate growth through partnerships.
Partnership and ecosystem GTM design
Co-sell and marketplace program development
Advisory council and executive alignment sessions
Playbook creation and enablement frameworks
Advisory-As-A-Service
On-demand strategic support for partnership leaders
Starting at
$3,000
/Month
Access Bluethread’s expertise as an embedded, fractional advisor to your GTM or partnerships team.
We act as your external operating partner – bringing structure, accountability, and decision support every month.
Monthly strategy sessions and async advisory access
Co-sell and ecosystem optimization
Partner attribution and KPI alignment
Access to vetted partner tech stack and network
Bluethread Connect
Peer-driven operating system for partnership and GTM leaders
Starting at
$15,000
/Year
Join curated peer groups and executive councils built for leaders navigating the future of partner-led growth.
Bluethread Connect blends community and strategy – with facilitated peer cohorts, member discussions, and sponsored partner advisory boards.
Facilitated peer groups and executive councils
Vendor-hosted or themed community programs
Private Slack community and live roundtables
Partner Enablement System
Outcome-driven capability building for Partner & Ecosystem
Starting at
$20,000
/Year
Enable your Partner Managers with the systems, skills, and structure to execute your BlueThread operating model and drive daily performance across onboarding, co-sell, activation, and partner GTM.
Partner Manager skill development with role-specific training
Track Pro accounts with daily challenges, AI scoring, and feedback
Individual skill heatmaps and structured improvement tracking
Credits for accelerators, certificate programs, and optional workshops
In collaboration with:
Project-Based Advisory
Outcome-driven partnership and GTM consulting
Starting at
$10,000
/Week
Engage Bluethread for defined partnership or ecosystem projects – from co-sell and marketplace strategy to program design and execution.
This is a high-touch, outcome-based consulting model for companies ready to accelerate growth through partnerships.
Partnership and ecosystem GTM design
Co-sell and marketplace program development
Advisory council and executive alignment sessions
Playbook creation and enablement frameworks
Advisory-As-A-Service
On-demand strategic support for partnership leaders
Starting at
$3,000
/Month
Access Bluethread’s expertise as an embedded, fractional advisor to your GTM or partnerships team.
We act as your external operating partner – bringing structure, accountability, and decision support every month.
Monthly strategy sessions and async advisory access
Co-sell and ecosystem optimization
Partner attribution and KPI alignment
Access to vetted partner tech stack and network
Bluethread Connect
Peer-driven operating system for partnership and GTM leaders
Starting at
$15,000
/Year
Join curated peer groups and executive councils built for leaders navigating the future of partner-led growth.
Bluethread Connect blends community and strategy – with facilitated peer cohorts, member discussions, and sponsored partner advisory boards.
Facilitated peer groups and executive councils
Vendor-hosted or themed community programs
Private Slack community and live roundtables
Partner Enablement System
Outcome-driven capability building for Partner & Ecosystem
Starting at
$20,000
/Year
Enable your Partner Managers with the systems, skills, and structure to execute your BlueThread operating model and drive daily performance across onboarding, co-sell, activation, and partner GTM.
Partner Manager skill development with role-specific training
Track Pro accounts with daily challenges, AI scoring, and feedback
Individual skill heatmaps and structured improvement tracking
Credits for accelerators, certificate programs, and optional workshops
In collaboration with:
HOW WE HELP
What Partnership Leaders Are Saying
What Partnership Leaders
Are Saying
Nabeel Ahmed
VP Growth at LeadIQ
“Rob helped us focus quickly on the AWS Marketplace and get through the process efficiently. He also opened our eyes to
what’s possible with our partnership strategy.”
Shannon Warner
General Manager ISV Global GTM at Intel Corporation
“The Bluethread peer group has been invaluable to me. It’s rare to find a space where partnership leaders can openly share challenges and successes with genuine vulnerability, free from distractions and judgments. The environment fosters deep curiosity and continuous learning, making every session not just insightful but practical – leaving me with actionable takeaways I can apply immediately.”
Ted Lee
CEO at Smartrak.ai
“Bluethread has been instrumental in introducing SmarTrak.AI to scale companies aligned with our GTM goals. I’d recommend them to any AI-native business looking for a well-connected,
strategic partner.”Nabeel Ahmed
VP Growth at LeadIQ
“Rob helped us focus quickly on the AWS Marketplace and get through the process efficiently. He also opened our eyes to
what’s possible with our partnership strategy.”Shannon Warner
General Manager ISV Global GTM at Intel Corporation
“The Bluethread peer group has been invaluable to me. It’s rare to find a space where partnership leaders can openly share challenges and successes with genuine vulnerability, free from distractions and judgments. The environment fosters deep curiosity and continuous learning, making every session not just insightful but practical – leaving me with actionable takeaways I can apply immediately.”
Ted Lee
CEO at Smartrak.ai
“Bluethread has been instrumental in introducing SmarTrak.AI to scale companies aligned with our GTM goals. I’d recommend them to any AI-native business looking for a well-connected,
strategic partner.”
OUR APPROACH
What Makes BlueThread Different
What Makes BlueThread Different
Our operator-first methodology compared to traditional consulting models
Our operator-first methodology compared
to traditional consulting models
Hands-on frameworks from partnership operators
Access to vetted RevOps partner marketplace
Executive peer groups and curated events
Proven playbooks from B2B scaling
Continuous support and community access
Others
Theory-heavy approaches without field experience
No vendor connections or marketplace access
Limited peer networks or event programming
Generic frameworks not tested in partnerships
Engagement ends after recommendations delivered
FAQ'S
Frequently Asked Questions
Find quick answers to the most common support questions
How do I know which service is right for me?
It depends on your stage and needs. If you need hands-on execution, start with Consulting Blocks. If you want strategic counsel and frameworks, Executive Advisory is ideal. For market entry with skin in the game, Outcome-Based Advisory aligns our success. And if you're looking to learn from peers or build ecosystem intelligence, explore Bluethread Connect.
Can I switch between service models?
Absolutely. Many clients start with consulting blocks and transition to advisory retainers as their needs evolve. We'll recommend the best fit as we work together.
Do you work with early-stage startups?
I work with B2B tech companies at various stages, but my expertise is most valuable when you already have product-market fit and are ready to scale through partnerships. If you're pre-revenue, the Peer Groups are a great starting point.
What industries do you specialize in?
My background is in B2B SaaS, with deep expertise in the Microsoft and AWS ecosystems. I work with companies in RevOps, sales enablement, marketing tech, and data/analytics spaces.
How quickly can we get started?
Most engagements kick off within 1-2 weeks of our initial strategy call. For Peer Groups and Advisory Councils, timing depends on cohort schedules and member recruiting.
Do you offer any resources or tools outside of paid engagements?
Most engagements kick off within 1-2 weeks of our initial strategy call. For Peer Groups and Advisory Councils, timing depends on cohort schedules and member recruiting.
FAQ'S
Frequently Asked Questions
Find quick answers to the most common support questions
How do I know which service is right for me?
It depends on your stage and needs. If you need hands-on execution, start with Consulting Blocks. If you want strategic counsel and frameworks, Executive Advisory is ideal. For market entry with skin in the game, Outcome-Based Advisory aligns our success. And if you're looking to learn from peers or build ecosystem intelligence, explore Bluethread Connect.
Can I switch between service models?
Absolutely. Many clients start with consulting blocks and transition to advisory retainers as their needs evolve. We'll recommend the best fit as we work together.
Do you work with early-stage startups?
I work with B2B tech companies at various stages, but my expertise is most valuable when you already have product-market fit and are ready to scale through partnerships. If you're pre-revenue, the Peer Groups are a great starting point.
What industries do you specialize in?
My background is in B2B SaaS, with deep expertise in the Microsoft and AWS ecosystems. I work with companies in RevOps, sales enablement, marketing tech, and data/analytics spaces.
How quickly can we get started?
Most engagements kick off within 1-2 weeks of our initial strategy call. For Peer Groups and Advisory Councils, timing depends on cohort schedules and member recruiting.
Do you offer any resources or tools outside of paid engagements?
Most engagements kick off within 1-2 weeks of our initial strategy call. For Peer Groups and Advisory Councils, timing depends on cohort schedules and member recruiting.
FAQ'S
Frequently Asked Questions
Find quick answers to the most common support questions
How do I know which service is right for me?
Can I switch between service models?
Do you work with early-stage startups?
What industries do you specialize in?
How quickly can we get started?
Do you offer any resources or tools outside of paid engagements?
Most engagements kick off within 1-2 weeks of our initial strategy call. For Peer Groups and Advisory Councils, timing depends on cohort schedules and member recruiting.
LET'S CONNECT
Get to Know Us
Ready to talk partnerships? Book a call and explore how we can help you scale
Rob Moyer
Founder & Partnership Advisor
"I believe partnerships should be a primary growth engine, not a side function. I built BlueThread to bridge the gap between ecosystem theory and executable frameworks that actually generate pipeline"
Rob Moyer
Founder & Partnership Advisor
"I believe partnerships should be a primary growth engine, not a side function. I built BlueThread to bridge the gap between ecosystem theory and executable frameworks that actually generate pipeline"
Brandon Sizemore
Senior Partner
“Ecosystems only scale when execution is engineered.
I help turn partner strategy into automated GTM workflows so partners move faster, stay aligned,
and produce real pipeline”
Brandon Sizemore
Senior Partner
“Ecosystems only scale when execution is engineered. I help turn partner strategy into automated GTM workflows so partners move faster, stay aligned, and produce real pipeline”