Partner RevOps Advisory
Partnerships That Drive Revenue.
AI is changing what partnership teams can execute. The operating model underneath them hasn't caught up.
Operators who have run partner revenue, and the Partner RevOps that makes it measurable.
San Francisco · Sep 9, 2026
New York · Mar 25, 2026
Greenville, SC · Oct 7, 2026
Melbourne · Oct 28, 2026
Where we work: clients across North America, with outliers in South America and Europe, events in San Francisco, New York, and Greenville, SC, and a talk at Accelerate in Melbourne.
Trusted by partnership teams at
01 / The Problem
Partnerships changed. Most operating models didn't.
Relationships aren't enough. Partner teams are measured on sourced and influenced revenue.
The forecast runs on data. Partner orgs that can't produce structured signal get left out of the number.
Partner RevOps is the operating model. Advisory is how teams implement it.
02 / Move the Number
Your partner program has a number. Model it.
Partner-sourced pipeline
$4.8M
Partner-sourced revenue
$1.2M
Illustrative only. Your real inputs will be messier than these. One Arcoro engagement grew partner-sourced share of pipeline about 2.5x.
03 / The BlueThread Framework
Rented models. Owned context.
Structured partnership intelligence is the rarest asset in GTM: co-sell motions, attribution, and ecosystem signal, captured and made usable instead of trapped in CRMs and people's heads.
BlueThread turns that raw partnership data into proprietary GTM intelligence that sharpens execution, speeds decisions, and creates an edge competitors can't buy.
Partnership Advisory & RevOps: the partnership intelligence layer your AI can actually use.
Rented
Widely available
- Large language models
- Data warehouses
- CRM and revenue AI
- PRM and ecosystem platforms
Owned
Yours alone
- Overlap & account mapping
- Conversation signal
- Co-sell motions
- Sourced & influenced attribution
- IPP + real buyer persona
What it produces
Outcomes
Net-new sourced pipeline
Partner-originated revenue, not recycled accounts.
Faster co-sell cycles
Shared context cuts handoff drag.
Attribution your CFO trusts
Sourced, influenced, and delivered, auditable.
Higher partner-influenced ARR
Compounding lift on every named account.
Models are rented. Intelligence is owned. It compounds.
Book a call04 / How We Engage
Advisory that leads. Orchestration that runs.
Advisory
Partner strategy and program design, led by operators who have run the numbers.
Starting at
$3,000/month
Partner RevOps
Attribution, CRM workflow, and revenue reporting that Finance can audit.
Starting at
$3,000/month
Systems builds
CRM, PRM, and AI infrastructure, designed, built, and installed with the Operator Loop cadence.
Starting at
$15,000
Fractional leadership
A partner leader inside your team, owning strategy or program operations.
Starting at
$4,000/month
Partner Operators Forum
Peer cohort for partner leaders. Sessions, workshops, and dinners.
Membership
$3,500/year founding rate
Not ready to talk? Start free.
The GTM Health Check takes about 4 minutes and shows what is built and what you can prove.
05 / Partner Operators Forum
The partner org is being rebuilt. We're building the room for the people rebuilding it.
AI and operator-led partnership are reshaping partner teams faster than any playbook can keep up. The Partner Operators Forum, North America is a capped peer cohort for partner leaders, run in alliance with HockeyStick.
- 90-minute peer sessions
- Quarterly workshops: AI in partnerships, partner program, partner marketing, partner RevOps
- Dinners in San Francisco and New York
- Cohort 1 starts February 2027
Founding rate: $3,500/year. Cohort 1 seats are filling.
Rob Moyer
Founder, BlueThread
Scaled a SYNNEX business unit from $100 million to $1.2 billion plus, built Gong's partner motion from zero, and led Microsoft's US distribution strategy.
Tim Acker
Senior sounding board for leaders
Former VP and Channel Chief at Lumen. First Channel Chief at T-Mobile. Former CRO at NINJIO.
Evelyn Hsia
Program design and research
Former Director, Global Channel Strategy and Operations at Automation Anywhere. Former Director, Americas Sales Strategy and Operations at HubSpot.
Pete Zarras
Hyperscaler and Marketplace
Former Senior Manager at AWS leading Solutions Architects for late-stage ISV startups. Former Senior Practice Manager, AWS Professional Services.
Brandon Sizemore
Systems and attribution
Former CRO at Outbound Funnel and Digital Reach Agency. Fractional CRO and RevOps operator for B2B SaaS.
06 / Proof
Fifty-plus partners became six.
How Arcoro grew partner-sourced pipeline 2.5x in 2026.
Arcoro had more than 50 channel partners and a handful producing real pipeline. We mapped its target accounts against partner footprints, consolidated the field into six strategic partners, and launched a Partner RevOps Pod that put each account executive and partner on the same weekly forecast meeting, working the same deals. A second pod followed shortly after.
Partner-sourced share of pipeline grew about 2.5x in 2026. One of Arcoro's largest partners now leads with Arcoro, citing its speed to execution on deal cycles.
A Partner RevOps engagement. Results from one client, shown as one example, not an average.
2.5x
Partner-sourced share of pipeline
2.5x+
Partner-sourced deal volume
6
Strategic partners outperforming the prior 50-plus
07 / How We Work
We run BlueThread the way we tell you to run your partnerships.
Partnerships are a P&L line.
Every partner motion has an owner, a number, and a review cadence. If it can't be held to revenue, it isn't a program yet.
One version of the truth.
Sourced and influenced pipeline get defined once, then reported the same way every time, so Finance can audit the result.
Context compounds.
Everyone rents the same models. What your team learns from each deal stays in your system, and that is the part nobody can rent.
What's new
AWS Marketplace & Co-Sell
Turn your Marketplace listing, private offers, and AWS field co-sell into one working revenue motion.
08 / Work With Us
Tell us what you are trying to move.
A short note is enough. We reply with a next step, not a pitch deck.
Prefer to talk? Book a call