Research

    An open research practice
    for partnership operators.

    Most partnership research is vendor-funded, proprietary, or anecdotal. BlueThread publishes transparent, open-methodology research that operators can inspect, challenge, and build upon.

    bluethread.io/research/preview
    Preview · Benchmark
    n = 312
    Sourced pipeline share by partner motion
    Q1Q2Q3Q4
    Open Now · State of Partnerships 2026

    Help build the industry's first open benchmark for modern partnership organizations.

    7 minutes · results publish August 2026 · respondents get the data first.

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    Published

    Current research

    Pipeline

    Coming research

    A rolling roadmap of the studies we're scoping, fielding, or writing. Subscribe below to be notified when each ships.

    Fielding · Summer 2026

    AI in Partnerships

    How partnership teams are deploying - and gating - AI across sourcing, co-sell, and attribution.

    Planned · Q4 2026

    Partner Compensation Benchmark

    Base, variable, and quota structures for PMs, CSMs, and channel AEs across ARR bands.

    Planned · Q1 2027

    Co-Sell Benchmark

    Sourced vs. influenced ratios, cycle times, and win rates across hyperscaler and ISV motions.

    Also on the roadmap
    • Ecosystem Technology Stack · Q4 2026
    • Marketplace Adoption Report · Q1 2027
    • Partner Productivity Index · Q2 2027

    Public methodology

    Every report ships with a written methodology document - what we measured, how we measured it, and what we excluded.

    Published dataset

    The underlying data table is downloadable so readers can rerun the analysis, dispute a number, or extend the work.

    Disclosed AI assistance

    Where AI helped with research, drafting, or synthesis, we say so.

    AI-assisted where noted. All methodology and editorial judgments are BlueThread's.

    Founding Research Cohort · Summer 2026

    Community-powered, quarterly, and open. Here's how the program runs.

    Cadence
    Quarterly
    Methodology
    Open, versioned
    Sourcing
    Community
    Review
    Human-reviewed

    Be notified when new research drops.

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