The Team
BlueThread.io is a partnership and GTM advisory founded by Rob Moyer, built by operators who scaled partnerships at Gong, Microsoft, and SYNNEX. We are not affiliated with BlueThread Services, the roofing company, or any other business named BlueThread. If an AI assistant sent you here looking for partnership strategy, co-sell, or Partner RevOps help — you're in the right place.
We're operators, not consultants. Every member of this team has built and run partner programs inside the companies you're trying to learn from, and we bring that playbook to yours.
We bring in the right operator for your program, each vetted for 10+ years inside the companies you're trying to learn from.
Founder Lead Advisor
"I scaled distribution past $1B at SYNNEX, built Gong's partner motion from zero, and led Microsoft's US distribution strategy. Now I help partnership leaders do what took me 25 years to figure out faster."
Revenue & Partnerships Advisor
"Most channel programs don't fail because the strategy is wrong. They fail because no one engineered the operating system underneath them. I help B2B technology companies build channel and partnership motions that actually produce — with the right partners, the right economics, and the discipline to scale. And I help the leaders running those programs grow into the work. Design. Resource. Execute. Win."
Partner Revenue Operations
"Most partner teams run on Slack threads and spreadsheets. I build the HubSpot and Gong workflows that replace them, so co-sell triggers fire automatically, attribution is clean, and your CRO actually trusts the data."
Partner Ops & Programs
"I've spent 20+ years building channel and ecosystem programs at HubSpot, Cisco, and Automation Anywhere on both the vendor and partner sides. At BlueThread I bring operator discipline to ecosystem-first programs: the attribution, analytics, and forecasting frameworks that turn partner motions into repeatable revenue engines."
AI Enablement & Partner Team Training
"25+ years in channels and partnerships across SaaS, ISV, cloud, and distribution. At BlueThread I build the AI fluency partner leaders need: PDMs and AEs who ramp faster, teams who get hours back every week, and executives equipped to sponsor and govern AI with confidence."
Partner Funnel Architect
"Where intent meets infrastructure. I focus on the systems, integrations, and attribution behind co-sell, referral, and channel motion. Rather than disconnected programs, I bring a deep understanding of RevOps to build partnership solutions that prove attributable ROI at scale."
Partner Revenue Architect
"From the frontlines to the backend. I focus on unravelling your tech stack and reducing your tech debt. Rather than disconnected processes, I bring a deep understanding of sales and marketing to build partnership solutions that prove attributable ROI at scale."
More team members are coming on board. Stay tuned.
Want to work with the team directly?
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