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Partner TAM Calculator
Size what your partners can really deliver. Start with the example, swap in your numbers. Everything stays in your browser.
- Enter the pipeline you need this year.
- Add your partners: how many accounts each one touches, what share you will target, and your average deal size.
- Check the conversion rates, then read the result on the right (or below on mobile) to see coverage and where deals leak.
Example data. These numbers show how the model works. They are not yours.
What pipeline do you need?
The yearly pipeline target your partners should help cover.
Use the pipeline number from your plan, not the bookings number. Results show how much of it your partners cover.
Who is going to deliver it?
Name your partner types, then add each partner. Numbers update as you type.
Broad groups of partners that already sit next to your buyer. Two max keeps the plan focused.
400 accounts x 10% = 40.0 leads > 8.0 DRs > 4.0 SQLs > 1.4 wins x $40K = $56K
Adjust for this partner
Leave blank to use the defaults from Step 3. Type a number to override for this partner only.
More detail (optional)
1200 accounts x 5% = 60.0 leads > 12.0 DRs > 6.0 SQLs > 2.1 wins x $60K = $126K
Adjust for this partner
Leave blank to use the defaults from Step 3. Type a number to override for this partner only.
More detail (optional)
250 accounts x 15% = 37.5 leads > 5.6 DRs > 2.8 SQLs > 1.0 wins x $35K = $34K
Adjust for this partner(1 custom)
Leave blank to use the defaults from Step 3. Type a number to override for this partner only.
More detail (optional)
How well does it convert?
Defaults for every partner. Change one partner under Adjust for this partner.
Of the leads this partner sends, how many get registered as deals.
Of those registered deals, how many your sales team qualifies as real opportunities.
Of those qualified opportunities, how many you close and win.
DR means deal registration. SQL means sales-qualified lead.
Your 3 partners model $618K in pipeline, 21% of your $3.0M goal. Biggest leak: Lead to DR at Harbor IT Group.
Harbor IT Group is leaking at Lead→DR - only 15%. Fix this stage first.