Sold out, on the water
Co-Sell Summit ran September 9, 2026, aboard the Historic Klamath in San Francisco. Partnership and alliance leaders from Google, Google Cloud, Microsoft, Snowflake, NVIDIA, Intel, HubSpot, Accenture, Zapier, Braze, and dozens of ISVs and services firms spent the day on one question: how AI is rewriting the co-sell motion.
Three takeaways
- Start with the customer win. Prove one sales play, then make it repeatable.
- Build the partner brain. Connect trusted data, shared prompts, context, and agent workflows so teams can act faster.
- Turn relationships into an operating system. Align incentives, understand the economics, engage the right partners and sellers, keep the data clean, and maintain a disciplined execution cadence.
In their words
“An AI agent can actually sit on every account, on every opportunity.”
“It's not just the smartness of the insight. It's also… infinite coverage and on-demand coverage.”
“I think the attribution model is dead.”
“AI as a thinking partner, not as the answer.”
“Collaboration capability is going to be even more important with AI. You need to be able to build relationships, know how to get along with people, and work through problems constructively. People need to work on their EQ as much as their AQ.”
“The biggest unlock for me is when I got to the point of understanding how can I actually take these systems of record … and bring them together.”
“Start small because of complexity. But if you're small, start big.”
“The process is the product.”
“AI is great. Now we're human to go do what they're great at.”
Event Photos
Sample of Companies in Attendance