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    Module 1 · Workshop Workspace

    ICP & Persona Canvas

    Walk through company, personas, and hair-on-fire pains. The output is a one-page ICP Brief you can share with partners, your team, or your AE.

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    Slides & Assets

    The Core Framework

    "At zero, your Ideal Partner Profile (IPP) and your Ideal Customer Profile (ICP) are the same document. Your right first partner is one whose existing customers already are the buyers you are trying to reach."

    Interactive Workbench
    ICP Brief Builder
    Draft

    Peer Activity Feed

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