BlueThread Collective
BlueThread Collective
The BlueThread Collective.
Where Partnership Operators Share What Actually Works.
The BlueThread Collective.
Where Partnership Operators Share What Actually Works.
The BlueThread Collective.
Where Partnership Operators Share What Actually Works.
Join partnership operators, GTM leaders, and ecosystem builders sharing playbooks, frameworks,
and real execution strategies. Zero pitch policy. Zero gatekeeping.
Join partnership operators, GTM leaders,
and ecosystem builders sharing playbooks, frameworks, and real execution strategies. Zero pitch policy. Zero gatekeeping.
Join partnership operators, GTM leaders, and ecosystem builders sharing playbooks,
frameworks, and real execution strategies. Zero pitch policy. Zero gatekeeping.
Trusted by partnerships leaders at 40+ B2B companies
Trusted by partnerships leaders
at 40+ B2B companies
Ecosystem frameworks, attribution models, and co-sell playbooks shared by operators
Case studies and templates from teams executing marketplace and channel programs
Peer discussions on hyperscaler motions, partner enablement, and GTM execution
Live sessions and workshops built for operators navigating partnership complexity
Ecosystem frameworks, attribution models, and co-sell playbooks shared by operators
Case studies and templates from teams executing marketplace and channel programs
Peer discussions on hyperscaler motions, partner enablement, and GTM execution
Live sessions and workshops built for operators navigating partnership complexity
Ecosystem frameworks, attribution models, and co-sell playbooks shared by operators
Case studies and templates from teams executing marketplace and channel programs
Peer discussions on hyperscaler motions, partner enablement, and GTM execution
Live sessions and workshops built for operators navigating partnership complexity
The Reality
The Reality
The Reality
Partnerships in 2026 Look Nothing Like 2020
Partnerships in 2026 Look Nothing Like 2020
Partnership ecosystems now drive pipeline, influence buying decisions, and accelerate deals. AI-powered tools, marketplace transactions, and ecosystem-led growth have moved from experimental to essential for B2B GTM.
As partnerships become core to revenue strategy, operators need spaces built for execution, not theory. The BlueThread Collective exists to democratize partnership knowledge through radical openness and real operator playbooks.
Why Join
Why Join
Why Join
Built on Execution, Not Theory
Built on Execution, Not Theory
At BlueThread, we believe partnership knowledge should be democratized, not gatekept.
At Bonobee, we work at the intersection of marketing, partnerships, and revenue.
The BlueThread Collective was created by operators with 25+ years building ecosystems. This is a space built
on radical openness, where playbooks are shared freely, competitors are colleagues, and execution beats posturing.
The BlueThread Collective was created by operators with 15+ years building ecosystems.
This is a space built on radical openness, where playbooks are shared freely, competitors
are colleagues, and execution beats posturing.
No pitch zone. No status games. Just operators helping operators.
What's Inside
What's Inside
What's Inside
Partnership Knowledge
Partnership Knowledge
Built by Operators
Built by Operators
Playbooks & Templates
Attribution frameworks, co-sell playbooks, partner tier models, and legal templates shared by operators.
Playbooks & Templates
Attribution frameworks, co-sell playbooks, partner tier models, and legal templates shared by operators.
Playbooks & Templates
Attribution frameworks, co-sell playbooks, partner tier models, and legal templates shared by operators.
Peer Discussions & Chats
Real conversations on channel strategy, co-sell execution, partner marketing, and AI in partnerships.
Peer Discussions & Chats
Real conversations on channel strategy, co-sell execution, partner marketing, and AI in partnerships.
Peer Discussions & Chats
Real conversations on channel strategy, co-sell execution, partner marketing, and AI in partnerships.
Events & Peer Groups
Live sessions, workshops, and curated peer groups built specifically for partnership and GTM leaders.
Events & Peer Groups
Live sessions, workshops, and curated peer groups built specifically for partnership and GTM leaders.
Events & Peer Groups
Live sessions, workshops, and curated peer groups built specifically for partnership and GTM leaders.
Who's In The
Who's In The
Who's In The
BlueThread Collective
BlueThread Collective
BlueThread Collective
Partnership and ecosystem operators running co-sell and marketplace programs
Partnership and ecosystem operators running co-sell and marketplace programs
GTM and revenue leaders integrating partnerships into growth strategy
How marketing and partnerships teams work together in practice
How marketing and partnerships teams work together in practice
ISV and platform partnership leaders building scalable partner programs
How partnership ecosystems influence pipeline and revenue
How partnership ecosystems influence pipeline and revenue
Experienced operators navigating multi-motion GTM complexity
Experienced operators navigating multi-motion GTM complexity
Tech vendors and service providers supporting the partnerships ecosystem
