Co-Sell

    Co-sell is a revenue motion. Most companies run it as a side project.

    BlueThread builds co-sell motions with the partners that already sit in your customers' buying path, starting with the hyperscalers. Then we make them measurable through Partner RevOps, so Sales and Finance can see what co-sell produces.

    Book a discovery callSee the AWS motion

    Two paths have to work at once.

    Most co-sell programs stall in the same place. The listing or the partner agreement exists, but nobody owns the motion around it. Opportunities don't get shared, the partner's field doesn't know why to care, and leadership can't say what the partnership produced last quarter.

    Buying path
    How a customer purchases through the partner: listing, offer structure, contracting, and commit drawdown.
    Field path
    How the partner's sellers find, support, and close deals with you: account mapping, opportunity sharing, and a reason to engage.
    Revenue
    Both paths running together, with ownership, a weekly cadence, and attribution that shows up in pipeline.

    Hyperscalers

    Co-sell with the clouds your customers already buy from.

    Your buyers have committed cloud spend and an account team they already trust. The hyperscaler marketplaces turn that into a buying path for your software. Co-sell turns their field into a channel.

    Lead motionMarketplaceField co-sell

    AWS Marketplace & Co-Sell

    A Marketplace listing is not an AWS strategy. We connect the listing, private offers, and AWS field co-sell into one motion, then tie it to Partner RevOps so you can see what AWS is producing.

    Explore AWS Marketplace & Co-Sell →

    Where companies get stuck

    • Listing is live, zero transactions
    • Private offers handled one-off, by email
    • AWS sellers don't know why to bring you in
    • Partner Central and ACE records out of date
    • No one can show AWS's share of pipeline
    Also supported

    Microsoft Azure

    Azure Marketplace and Microsoft co-sell, using the same buying path and field path approach. Ask us about your Microsoft motion.

    Talk to us about Azure
    Research

    Co-Sell Index 2026

    We scored 250 companies on how they run co-sell across AWS, Azure, and Google Cloud. See where your peers stand.

    View the Co-Sell Index
    Events

    Co-Sell Summit

    Operators from ISVs, the clouds, and their partners comparing what works in co-sell. Started in San Francisco in September 2026. New York is next, in Q1 2027.

    See the Co-Sell Summit

    How we engage

    One method, whichever cloud you start with.

    Every co-sell engagement follows the same five-step BlueThread sequence. The cloud changes the systems and the field relationships, not the discipline.

    1. 1

      Assess

      Where the buying path or field path is breaking today.

    2. 2

      Architect

      Offer structure, co-sell process, owners, and 90-day outcomes.

    3. 3

      Implement

      Launch or repair the listing, offers, and partner records.

    4. 4

      Enable

      Playbooks and an ownership model your team can run.

    5. 5

      Optimize

      Measure against your baseline and connect to Partner RevOps.

    Co-Sell

    Your partner agreement is signed. Is anyone running the motion?

    Tell us which cloud matters most and where deals are stalling. We'll show you where the buying path or field path is breaking.

    Book a discovery callExplore BlueThread services